The Referral Program Nobody Uses

Your customers would refer you.

They just forget.

Here's what happens after someone becomes a customer:

→ They're happy with your work
→ You say "thanks, appreciate the business"
→ Everyone moves on with their lives

Three months later, their buddy asks "Do you know anyone who does [your service]?"

And they go: "Uhh... I think I used someone... can't remember the name."

You just lost a referral.

Not because they didn't like you. Because you didn't stay top of mind.

Here's what we do:

After a deal closes → customer goes into an automated sequence:

• Day 3: Thank you + reminder of your referral program

• Day 14: "Here's what else we offer" (services they didn't buy)

• Day 30: "Know anyone who needs [service]? We'll give you both 15% off"

• Day 60: Another referral reminder with a different angle

• Day 90: Case study or success story featuring someone like them

Not spammy. Just present.

One client went from 2-3 referrals per year to 23 in 8 months.

Same customers. Same service quality.

They just stayed in front of them in a way that felt helpful, not salesy.

Your best marketing isn't to strangers.

It's to people who already gave you money.