What Happens After You Win

The fortune isn't in the new customer. It's in what you do with them after they say yes.

Vince Calabrese

11/20/20251 min read

a laptop computer screen with an email explaining what happens next
a laptop computer screen with an email explaining what happens next

Most businesses think the sale is the finish line.

It's not. It's the starting line.

Here's what happens at most companies after they close a deal:

→ "Congrats, we did it!"
→ Everyone high-fives
Customer never hears from them again (until they need something)

Then, 8 months later, the business wonders why:

  • They're not getting referrals

  • Customers aren't coming back

  • Reviews are trickling in slowly

Because you disappeared.

Here's what we automate post-sale:

Day 1: "Thanks for choosing us - here's what happens next"

Day 3: "Quick question - how's everything going so far?"

Day 7 (after service completed): Review request
↳ But NOT straight to Google
↳ To a survey first: "Was your experience great or not so great?"
↳ Great → Google/Facebook
↳ Not great → Private feedback form to make it right

Day 14: "Here's our referral program - send us a friend, you both save 15%"

Day 30: "By the way, we also offer [other service]"

Day 60: Another referral touchpoint with a different angle

Day 90: Case study, success story, or seasonal offer

Not spammy. Just present.

One client went from 11 repeat customers per year to 47.

Same service. Same quality.

They just stayed in the conversation after the sale.

The fortune isn't in the new customer.

It's in what you do with them after they say yes.