What Happens After You Win
The fortune isn't in the new customer. It's in what you do with them after they say yes.
Vince Calabrese
11/20/20251 min read


Most businesses think the sale is the finish line.
It's not. It's the starting line.
Here's what happens at most companies after they close a deal:
→ "Congrats, we did it!"
→ Everyone high-fives
→ Customer never hears from them again (until they need something)
Then, 8 months later, the business wonders why:
They're not getting referrals
Customers aren't coming back
Reviews are trickling in slowly
Because you disappeared.
Here's what we automate post-sale:
Day 1: "Thanks for choosing us - here's what happens next"
Day 3: "Quick question - how's everything going so far?"
Day 7 (after service completed): Review request
↳ But NOT straight to Google
↳ To a survey first: "Was your experience great or not so great?"
↳ Great → Google/Facebook
↳ Not great → Private feedback form to make it right
Day 14: "Here's our referral program - send us a friend, you both save 15%"
Day 30: "By the way, we also offer [other service]"
Day 60: Another referral touchpoint with a different angle
Day 90: Case study, success story, or seasonal offer
Not spammy. Just present.
One client went from 11 repeat customers per year to 47.
Same service. Same quality.
They just stayed in the conversation after the sale.
The fortune isn't in the new customer.
It's in what you do with them after they say yes.
